Sukjong Hong writes: “PSY does something in his video that few other artists, Korean or otherwise, do: He parodies the wealthiest, most powerful neighborhood in South Korea. While some marvel at this popular cultural moment, others seek deeper meaning for Psy’s song in its social critique. Yang Hyun Suk (the YG of YG Entertainment) sees Psy’s success as an opportunity: “Regarding the love call from the international pop sensation Justin Bieber, the founder of YG responded, ‘ We cannot reveal all the details yet, but an amazing collaboration project is in progress so please look forward to it.’ In addition, the popularity of the song put him in conversation with American music celebrities. In addition to appearing at Dodger Stadium, Psy appeared on VH1’s Big Morning Buzz Live show to teach the dance to the hosts.
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